Meta tags

 ADVANTAGES:

Meta tags provide information about a web page to search engines and website visitors. They can be used to include information such as the page's description, keywords, and other metadata. Some advantages of using meta tags include:

• Improving search engine optimization (SEO) by including relevant keywords in the page's meta tags.
• Providing a summary of the page's content for search engine results and social media sharing.
• Specifying the character encoding for the page, which can improve its display in different web browsers.
• Indicating the author of the page, and the rights and copyright information.
• Helping social media platforms generate better previews when the page is shared.

DISADVANTAGES:

The meta description tag and the meta keywords tag are pertinent meta tags when talking about search engine optimization (SEO).

Disadvantages of the meta description tag

• Snippets can occasionally provide searchers with the specific information they want more effectively than page summaries, especially if the page has a lot of content.

• Working on meta description tags takes time away from the more crucial task of creating the page's actual content.

Disadvantages of the meta keywords tag

• By utilising it, you are divulging to your rivals the precise keywords for which you are optimising each page. Competitors may use the keyword-focused lists you meticulously developed to improve their own websites.

• The more crucial task of optimising your website for certain keywords takes priority over working on meta keyword tags.

Refrence:

Quora. (n.d.). What are the advantages of a meta tag? [online] Available at: https://www.quora.com/What-are-the-advantages-of-a-meta-tag [Accessed 2 Feb. 2023].

Quora. (n.d.). What are the disadvantages of meta tag? [online] Available at: https://www.quora.com/What-are-the-disadvantages-of-meta-tag [Accessed 2 Feb. 2023].

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