Essential Features of an E-Commerce Website

 An e-commerce website enables your customers to buy your products and services directly from your business anytime, anywhere, and on any device. It allows them to place orders and complete transactions on their own with just a few clicks. 

Features of an E-Commerce Website: 

There are some essential features of an E-Commerce Website which are explain below:

1. User-friendly website navigation

In most cases, when people visit your website, they already have a specific product in mind, and they don’t want to spend too much time looking for it. That’s why it’s important to implement user-friendly website navigation. One of the best simply to use shopping cart solutions is Shopify, you can easily create a new store or migrate from Shopify to Magento or another solution such as Wix, Squarespace, BigCommerce e.t.c.There are different navigation options, so you have to pick carefully which one will make the browsing experience faster and more convenient for your website visitors. Here are the three most common setups:

• Topic navigation

• Side navigation

• Mega Navigation

2. Shopping cart

A visitor may be interested in purchasing various goods while perusing your product listings. They may choose all the items they wish to purchase and examine them in an online shopping basket before checking out.

Make sure that your shopping cart prominently shows the essential information that your clients must view to minimise the likelihood of cart abandonment. You should demonstrate the following pertinent information to them:   

• Product title
• Price
• Quantity and size
• Payment methods
• Delivery and returns information
• Promo code box

The 'Edit' and 'Save for Later' choices should also be included. Your consumers will have more time to think over their purchases and be able to add or delete items to suit their budget.Give users a variety of ways to examine the product features on your website if you want to make it more user-friendly. For instance, customers may examine more information about this Lockout Tagout supply by hovering over the "Quick view" button. A visitor may always choose the "Detail" option to have a closer look at the product.

The time-consuming, complex checkout process is one of the main reasons customers abandon their carts. So make sure that your customers won’t have to repeat the entire process when they need to make changes.

3. High-quality photos and videos

Customers get the chance to test free product samples when they visit physical locations. It is simpler to convince someone to buy a product and reassure them that it is worthwhile when they have actually used and handled it.

Online customers must rely on high-quality photographs and videos to determine whether an item is worthwhile to purchase because e-commerce does not allow for that luxury. Provide images of your items from several perspectives, including front, back, side, and close-up, to persuade people to purchase them online.

4. Multiple payment methods

You should provide a variety of payment methods to online shoppers in order to boost sales. They can opt to offer their credit card or debit card information for online payments.

Utilizing digital wallets like Paypal is another option. According to a comScore analysis, PayPal transactions convert more frequently into purchases than those made using other widely used digital wallets and cards.

Accepting cash payments over the phone can boost conversion rates. Because they don't want to share their financial information or because they don't have a card or digital wallet, some internet shoppers choose to pay with cash on delivery.

5. Live chat

Even if self-service is made possible by an e-commerce platform, some online buyers still want customer assistance. It's preferable if you add live chat to your website so that you can interact with them immediately.

By doing this, you may quickly respond to their issues and assist customers in easily completing transactions. To provide more individualised customer assistance, some live chat software combines audio, video, screen sharing, and cobrowse features.

You might recommend initiating a video chat session with the consumer to deal with a complicated issue more effectively. You can connect with them better, communicate your instructions properly, and find solutions to problems more quickly when you speak to them face to face

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Refrence:

Team, E. (2021). 14 Essential Features Every e-Commerce Website Must Have. [online] The Pixpa Blog. Available at: https://blog.pixpa.com/essential-features-every-e-commerce-website-must-have/ [Accessed 26 Jan. 2023].

Co-well.vn. (2023). [online] Available at: https://co-well.vn/wp-content/uploads/2019/10/ecommerce-website-768x432.png [Accessed 26 Jan. 2023].

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