Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

 Alt tags and title tags are important elements in HTML that are used to provide descriptive information about images and links on a webpage. Alt tags are used to provide alternative text descriptions for images on a webpage, while title tags provide a title or descriptive text for links on a webpage.

One of the primary benefits of using alt tags and title tags is that they improve the accessibility of a webpage for users with disabilities, such as those who are visually impaired and rely on screen readers to navigate the web. Alt tags provide a text description of an image that can be read by screen readers, while title tags provide additional information about links that can help users understand where a link will take them.

Another important benefit of using alt tags and title tags is that they can improve the search engine optimization (SEO) of a webpage. Search engines use alt tags and title tags to understand the content of a webpage and to determine its relevance to particular search queries. By including relevant keywords in alt tags and title tags, website owners can improve the visibility and ranking of their website in search engine results pages.

According to a study by Moz, optimizing image alt tags can have a positive impact on website SEO. The study found that optimizing alt tags for images on a webpage can improve its visibility in search engine results pages, leading to increased website traffic and engagement (Moz, 2015).

Similarly, a study by Backlinko found that optimizing title tags can also have a significant impact on website SEO. The study found that pages with optimized title tags tended to rank higher in search engine results pages and receive more clicks from users (Backlinko, 2016).

Overall, using alt tags and title tags in HTML can provide numerous benefits for website owners, including improving the accessibility and SEO of their website. By optimizing these tags with relevant keywords and descriptive text, website owners can help their website rank higher in search engine results pages and attract more organic traffic to their site.

References:

Backlinko. (2016). We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO. Retrieved from https://backlinko.com/search-engine-ranking

Moz. (2015). How to Optimize Your Images for SEO. Retrieved from https://moz.com/learn/seo/optimize-your-images