What is SEO and how is SEO used?

 INTRODUCTION:

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it. Good SEO involves many different activities, such as:

1. Identifying relevant keywords with good search traffic potential
2. Creating high-quality, useful content and optimizing it for search engines and for users
3. Including relevant links from high-quality sites
4. Measuring the results

How does it works?

SEO works by optimizing a website's content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility. While you can generally see results take effect on the SERP once the webpage has been crawled and indexed by a search engine, SEO efforts can take months to fully materialize.

Refrences:

Digital Marketing Institute (2019). What is SEO and how does it work? | Blog | Online Digital Marketing Courses. [online] Digital Marketing Institute. Available at: https://digitalmarketinginstitute.com/blog/what-is-seo#:~:text=Well%2C%20SEO%20stands%20for%20.

Oetting, J. (n.d.). The Ultimate Guide to SEO in 2022. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/seo#:~:text=How%20Does%20SEO%20Work%3F.

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